Five treatments that approach slimming differently
The hunt for capitons is open! To help you find the right care for your new figure, here is a selection among the new products this spring. What do they have in common? An acceptance of the woman's body, and multiple beauty ... a new state of mind of thinness that does good.
How did we go in a few decades to a thinness aiming at the loss of centimeters at all costs, to a more holistic and positive vision today? A societal decoding which is explained by a change of perspective according to Claire Caplat Marketing director development strategy Elancyl. Indeed, according to the trend specialist for the Pierre Fabre group, "through societal and cultural changes, films, series ... female ideals have evolved. In the 80s, we idealized a "Working Girl" always impeccable, today it is rather the "Girl Next Door". Understand a girl like you and me, who doesn't try to be perfect all the time, but in her sneakers and in her head. "And - cosmetic brands are contributing to this development on their scale" to better support our consumers, continues Claire Caplat, whose expectations are different. It is no longer a question of transforming their body, but of improving it by taking care of it. We thus help women to make this body more toned with a more supple .
The boost for athletes:
Indicative price: 28 €
This year, the pharmacy brand Elancyl supports people who move a little (staircase versus elevator), a lot (walking or running) or passionately (intensive sports sessions). This slimming treatment, inspired by the metabolism of athletes, multiplies the effects of physical efforts, big or small, on the silhouette. His secret? A micro-algae with a strong destocking power, associated with the duo of caffeine and ivy shock. Without forgetting, for the most connected, a Slim Coach app with tutorials and advice to stay motivated.
The super caffeine and essential oils cocktail
Indicative price: 29.5 €
10 things to know about Slow Cosmétique
consuming less, but better is not just an up-to-date philosophy. And on the cosmetic side, the movement is gaining momentum.
If you don’t know what Slow Cosmétique is or are just interested in it, you’re in the right place. At the same time a label, an association, a commercial site and a movement, Slow Cosmétique is a movement which advocates “less is more” in the end. At a time when many of us want to be more in tune with ourselves, more respectful of the planet, better informed about what we consume, Slow Cosmetics appears to be a good solution. According to the Harris Interactive study carried out for the Slow Cosmétique association in November 2019, 85% of French women think that this way of consuming is the future of beauty. The idea? Beauty must be ecological, healthy, reasonable and intelligent. Here are ten important points to know to be unbeatable on Slow Cosmetics.
1. The label, the movement, the association ... all of this was by no means premeditated
The Slow Cosmétique movement started from the success of Julien Kaibeck's book “Adopt the Slow Cosmétique” published in 2012, by Leduc.s. The latter is a Belgian radio and television host, columnist, writer and blogger, specializing in well-being, natural health and biocosmetics.
2. Slow Cosmétique comes from the “Slow Food” movement
It defends a cosmetic more anchored in the soil, more authentic and produced with noble ingredients. Like Slow Food, it simply offers to consume (beauty) differently: less but better.
3. The Slow Cosmetic Label was born in 2013
It is awarded by an independent jury, which not only peels the compositions of the products but also all the marketing, packaging and claims of the brand. The charter includes more than eighty criteria! The label guarantees an ecological and healthy formula.
4. Its logo represents a small turtle surrounded by a crown
If you see this logo on one of your beauty products, it is without a doubt that the brand is a member of the association and winner of the mention.
5. Slow Cosmetics must be slow in every sense of the word
If the products must be healthy (respect for life, plants and animals) and apply the precautionary principle (no endocrine disruptors, nor controversial substances), they also have an obligation to be ecological, reasonable and intelligent. An organic brand with clean formulas will not be able to obtain the label if its production is on an industrial scale. The label fiercely defends the cosmetics supply chains in short circuits and family and craft productions. Ditto for the offer. If the brand offers too many skincare references (several day creams or several serums, for example), this does not fit into the selection criteria. In addition, the promises must be realistic, the brand must not be greenwashing, be ethical and meet the real needs of the skin.
6. It is a French-speaking movement.
And besides, out of just over two hundred brands identified and labeled, one hundred and forty are French and eleven are Belgian.
7. In 2015, the merchant site was launched.
Since then, nearly four thousand products have been sold there directly by artisans. Not all brands sell systematically on the site, but it is possible to find them in organic stores, pharmacies or drugstores or even in certain markets.
8. The Slow Cosmétique label brings together 219 brands from 10 countries.
But it is likely to change by the end of February. Indeed, there are new editions three times a year (in February, June and November).
9. Vegetable oils are one of the flagship products of Slow Cosmétique.
According to Julien Kaibeck, "they are the basis of everything". It is possible to remove make-up with coconut oil for example, or end your routine before bedtime with three drops of vegetable oil applied to the entire face. (In Slow Cosmétique, the idea is that at night, the skin is not attacked by bad weather, free radicals, friction or even pollution. It therefore does not require accumulating layers of care). The vegetable oils listed by the label come from French producers (like Oden hazelnut oil), which is important enough to be highlighted. "Many oils that we buy in organic stores are pressed in France, but come from China, Turkey or the United States. For example, for evening primrose oil, there are only two producers in France, "said the expert.
10. The solid shampoo is coming back in force
At the same time zero waste, very economical (a shampoo so.
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