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Five treatments that approach slimming differently
Five treatments that approach slimming differently
The hunt for capitons is open! To help you find the right care for your new figure, here is a selection among the new products this spring. What do they have in common? An acceptance of the woman's body, and multiple beauty ... a new state of mind of thinness that does good.
How did we go in a few decades to a thinness aiming at the loss of centimeters at all costs, to a more holistic and positive vision today? A societal decoding which is explained by a change of perspective according to Claire Caplat Marketing director development strategy Elancyl. Indeed, according to the trend specialist for the Pierre Fabre group, "through societal and cultural changes, films, series ... female ideals have evolved. In the 80s, we idealized a "Working Girl" always impeccable, today it is rather the "Girl Next Door". Understand a girl like you and me, who doesn't try to be perfect all the time, but in her sneakers and in her head. "And - cosmetic brands are contributing to this development on their scale" to better support our consumers, continues Claire Caplat, whose expectations are different. It is no longer a question of transforming their body, but of improving it by taking care of it. We thus help women to make this body more toned with a more supple .
The boost for athletes:
Indicative price: 28 €
This year, the pharmacy brand Elancyl supports people who move a little (staircase versus elevator), a lot (walking or running) or passionately (intensive sports sessions). This slimming treatment, inspired by the metabolism of athletes, multiplies the effects of physical efforts, big or small, on the silhouette. His secret? A micro-algae with a strong destocking power, associated with the duo of caffeine and ivy shock. Without forgetting, for the most connected, a Slim Coach app with tutorials and advice to stay motivated.
The super caffeine and essential oils cocktail
Indicative price: 29.5 €
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